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Red-Hot Cold Call Selling:
Prospecting Techniques That Pay Off
by Paul S. Goldner
Publisher: AMACOM
ISBN-10: 0814478808
ISBN-13: 978-0814478806
Format: Paperback
Retail Price: $17.95
You Save: $3.69
NSMN Price: $14.26
About The Book

Salespeople can get the edge on competitors by transforming the dreaded cold call into a red-hot sale. The dynamic book Red-Hot Cold Call Selling will show them how!

Drawing on the author's vast enthusiasm and on insights acquired over a successful career, Red-Hot Cold Call Selling outlines valuable strategies and techniques for developing a complete selling system that works.

Readers will learn what sales prospecting really is and why it's a key element in any winning sales formula. Plus, they will discover:

  • how to make themselves "rejection proof"
  • how to dissect the cold call and create a personalized script
  • how to enhance their probability of success by following the "Ten Commandments of Prospecting," and much more...

Table of Contents

About The Authors

Paul S. Goldner (New York, NY) is an entrepreneur and sales professional who has started and built two successful companies. He lectures frequently in the areas of sales, human performance, and technology.

Bulk Orders

AMACOM Books/Amercian Management Association offers discounts on bulk orders. Discounts start at 40% for 5-24 copies, 45% for 25-99 copies, etc. For more information on bulk orders, please contact the Special Sales department by email at

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