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Marketing
   
Laker Girl
by Jeanie Buss with Steve Springer
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Branding Unbound: The Future of Advertising, Sales, and the Brand Experience in the Wireless Age
By Rick Mathieson
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Sports Junkies Rejoice! The Birth of ESPN
by Bill Rasmussen
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First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon
By Darren Rovell
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Conquering Consumerspace: Marketing Strategies for a Branded World
By Michael R. Solomon
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