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Just Released
The Weekend Starts On Wednesday:
True Stories Of Remarkable NASCAR Fans
by Andrew Giangola
Publisher: Motorbooks
ISBN-10: 0760338310
ISBN-13: 9780760338315
Format: hardcover
Pages: 304
Retail Price: $25.00
You Save: $7.50
NSMN Price: $17.50
About The Book

In The Weekend Starts on Wednesday, NASCAR insider Andrew Giangola scoured the circuit and slept in school buses to find remarkable fans and tell their hilarious, heart-warming stories. His critically acclaimed collection of amazing stories opens a new chapter on the extraordinary appeal of NASCAR, and shows why so many are so crazy about this great American sport. Chris Mad Dog Russo called The Weekend Starts on Wednesday “marvelous,” while George Vecsey said in the New York Times, “Giangola writes very nicely.” said, “The Weekend Starts on Wednesday is well-written, humorous and heart-warming. It is a keepsake about a slice of America.”

Table of Contents

Book Excerpt

About The Author

Andrew Giangola, named by PR Week as one of the top 10 communicators in sports, creates and executes public relations programs to educate corporate decision makers about NASCAR, which has the most Fortune 500 involvement of any professional sport. Giangola and his team have created unprecedented coverage for NASCAR and its partners, including cover stories in Fortune and Businessweek as well as two prime-time specials on CNBC.

As part of NASCAR’s fan-first initiative, Giangola recently published the critically acclaimed book, The Weekend Starts on Wednesday: True Stories of Remarkable NASCAR Fans (Motorobooks, 2010).

Prior to joining NASCAR in 2003, Giangola was responsible for global media relations at McKinsey & Co., the world’s leading management consulting firm. He focused on business thought leadership and building the reputation of the firm’s local offices worldwide. Previously, he was Director of Industry Media Relations at Accenture, leading media outreach for 16 global industry practices. 

Giangola was Vice President, Corporate Communications for Simon & Schuster from 1993–1998, managing public relations and employee communications for the world’s largest English-language book publisher with leading positions in educational, consumer, and business publishing. He founded and published Imprint, the company’s award-winning employee publication and co-chaired Viacom Communications Council.

Previously, he was national spokesperson for Pepsi-Cola Company, where he also crafted positioning for business and crisis issues and managed brand-building outreach for core brands, new products, and marketing initiatives.

Giangola began his career as a reporter for Convenience Store News and senior writer, then executive editor of Sound Management magazine. He graduated summa cum laude from Fordham University, concentrating in Journalism, when he was able to concentrate. Giangola is a Board Member of “A Journey for 9.11,” which supports first responders to the attacks on New York who are now ill. He and his wife, Viviane, a New York real estate agent, scary-smart daughter Gaby, and several yappy dogs reside in lower Manhattan, several blocks from the former World Trade Center.

Book Reviews

"NASCAR fans often call their favorite drivers their heroes. But as you ll read in The Weekend Starts on Wednesday, through their devotion, generosity and community spirit, NASCAR fans are often the real heroes in our sport."
– Rick Hendrick, owner of Hendrick Motorsports

"NASCAR fans travel the farthest and root the hardest for their favorite athletes. Andrew Giangola has collected an entertaining array of stories showing that incredible loyalty and passion, from an astronaut checking in on the race from outer space to Purple Heart soldiers feeling a special camaraderie at the track."
– NASCAR Sprint Cup Series Driver Brian Vickers

"NASCAR fans at the track are in a place they love, and no one has to tell them how to have a good time. Andrew Giangola really captures the fun fans are having, and the reasons they come out in such great numbers."
– Two-time Academy-award winner, Kevin Costner

"This book reads as if Erma Bombeck and Mark Twain had a kid and set him free in the infield to cover NASCAR fans. I laughed, I cried, I wanted to get in my car and drive really fast."
– Janet Evanovich, best-selling author

"A marvelous book!"
– Chris “Mad Dog” Russo, national sports radio host

"This is a book you’re going to want to pick up. It will make you laugh and touch your heart. Highly recommended!"
– The Fast and the Fabulous

"The Weekend Starts on Wednesday is well-written, humorous and heart-warming. It is a keepsake about a slice of America."

"Giangola writes very nicely."
– George Vecsey, The New York Times

"This book makes me proud to be a NASCAR fan. I loved reading it. I recommend it to not just the ardent NASCAR fan but to the on-the-fence fan, the sometimes fan, and the curious onlooker."
– Amy’s Bad Groove

"An entertaining book."
– This Week in New York

"More than just a bunch of interesting stories…but rather a look at a New Yorker learning about NASCAR, not just its current fans, but some of its long-time fans, and a lot of history."

"I’ve read many NASCAR books but none of them truly capture NASCAR fans like The Weekend Starts on Wednesday. If you are a NASCAR fan, this book is for you."
– The Bleacher Report

Media Coverage

Minneapolis Star Tribune
The New York Times
This Week in New York
Sports Business Daily
Sun-Sentinal Sports Blog
Author and Tireman on Tampa TV

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