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Sports, Inc.: 100 Years Of Sports Business
by Phil Schaaf
Publisher: Prometheus Books
ISBN-10: 159102112X
ISBN-13: 9781591021124
Format: hardcover
Pages: 394
Retail Price: $25.00
You Save: $7.50
NSMN Price: $17.50

About The Book

In 1945 Byron Nelson's unthinkable feat of winning eleven straight PGA events earned him $200 and a case of cereal in exchange for appearing on a Wheaties box. In 2003 LeBron James had barely finished high school before signing a $90 million promotional agreement with Nike. CBS reluctantly paid $50,000 to televise the Squaw Valley Olympic Games in 1960, but over forty years later, NBC eagerly bid $820 million for the rights to broadcast the 2010 Games. Cherished sports traditions such as the Green Jacket, the Wrigley Field ivy, the Twelfth Man, and the Stanley Cup did not start out as lucrative icons, but as novelties. Successful sports institutions like the Olympics, the NBA, the Super Bowl, the Boston Marathon, and the Tour de France all have roots in events, companies, and personalities from an era more characterized by uncertainty than riches.

From the very first time a promoter put a fence around a field and sold a ticket, to the NFL's most recent multibillion-dollar TV contract, the business of sports has evolved around a simple concept: attracting a captive audience for profit. That "simple concept," over time, built a foundation that today supports the fields of licensing, sponsorship, facility management, and electronic media upon which the games, money, and cheers depend. SPORTS, INC. traces the fascinating evolution of sports from an arena of competition to an entertainment industry.

Dean Bonham, a highly respected, extremely successful expert in the sports marketing field, gave a speech in 2005 to the Commissioners of the NHL, LPGA, MLS, Deputy Commissioner of the NBA and the CEO of the WTA. He started it by saying this; "I’d like to lead off this morning reading a quote from Phil Schaaf’s book, Sports, Inc. – for those of you, by the way who haven’t read it, you should get it, it’s a very interesting retrospective on the history of sports in this country..."

Table of Contents

Book Exerpt

About The Author

Phil Schaaf is a consultant based in northern California, and the author of Sports Marketing: It's Not Just a Game Anymore.

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