Effective communications skills are essential for any organization. In this fully revised and updated edition of his groundbreaking guide to communications in sports, Joe Favorito introduces the skills, knowledge and techniques needed to become a successful communicator. Drawing on nearly thirty years of professional experience, including work with the International Baseball Federation, New York Knicks, Philadelphia 76ers, Bloomberg Sports and the US Tennis Association, as well as projects with the NFL, USOC, NASCAR, MLB, MLS and many other elite groups and brands in sports and entertainment, Favorito outlines the history of sports communications, explores all the most important professional themes, topics and issues, and highlights exciting opportunities for future growth and development.
With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as:
- Effective writing and speaking
- Building and Marketing brands
- Developing contacts and networks
- Social and Digital Media Strategy
- Gaining experience and internships
- Crisis management
- Successful pitching
- Press conferences
- Working with individual athletes, teams and league organizations
- Agents, Broadcast Networks and Agencies
- Understanding the global sports market
The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals. No other book offers such a valuable insider’s view of the sports communications industry or the importance of PR and media relations in building successful sports organizations. Sports Publicity is essential reading for all students working in sport business, marketing or communications, and any PR practitioner looking to improve their professional skills and technique.
Joe Favorito has almost 30 years of strategic communications/marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. The Brooklyn, New York native has managed the day-to-day activities in strategic communications for: Two of the world’s hallmark sports and entertainment brands (the New York Knickerbockers and Philadelphia 76ers), the world’s largest professional sport for women (the WTA Tour), the world’s largest sports National Governing Body (the United States Tennis Association) and the world’s largest annual sporting event (the US Open). He also oversaw the strategic planning, investor relations, communications and digital business development of the International Fight League during its two year run as a Mixed Martial Arts venture and a publicly traded company.
Since 2009, Joe has been an independent consultant on crisis communications, social media, strategic planning, brand marketing, publicity and business development for clients that include: Bloomberg LP, Major League Baseball, Sports Illustrated, Comcast’s Front Row Marketing division, Schiller Management/the Global Options Group, Wizard Entertainment/Comic-con, Relativity Media, the John McEnroe Academy, USA Wrestling, and others.
Additionally, Joe was associate producer for the Tony nominated hit Broadway show “Lombardi,” was part of the creative team for the production “Magic/Bird,” and just completed work for the hit musical “A Christmas Story.” Joe has also handled publicity for a series of feature films including “Act of Valor,” “Never Back Down,” “Knuckleball,” and “The Other Dream Team.” He serves on the boards of the National Sports Marketing Network (NSMN), Columbia University (where he is an instructor in Strategic Communications in the Graduate School of Business) and Manhattanville College. He also maintains a well trafficked blog on the sports marketing and publicity field, “Sports Marketing and PR Roundup,” on the website joefavorito.com, as well authoring the first-ever text on the sports publicity industry which is used in over 35 sports management programs in the U.S. He has been a guest speaker on sports marketing, social media and communications at a host of institutions, including Princeton University, the Wharton School at the University of Pennsylvania, Georgetown University, the University of Florida Law School, New York University, the Stanford University Graduate School of Business and many others.
Joe is a longtime Board member of National Sports Marketing Network (NSMN) - owner of this bookstore.
Follow this author on Twitter: @joefav
To learn more about this author, visit www.joefavorito.com