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Sports Marketing
   
Sports Junkies Rejoice! The Birth of ESPN
by Bill Rasmussen
Retail Price: $19.95
You Save: $5.00

NSMN Price: $14.95
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The Elusive Fan: Reinventing Sports in a Crowded Marketplace
by Irving Rein,
Philip Kotler
and Ben Shields

Retail Price: $29.95
You Save: $11.45

NSMN Price: $18.50
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First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon
By Darren Rovell
Retail Price: $21.95
You Save: $7.69

NSMN Price: $14.26
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Sports, Inc.: 100 Years of Sports Business
By Phil Schaaf
Retail Price: $25.00
You Save: $7.50

NSMN Price: $17.50
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National Sports Marketing Netowkr (NSMN) Sports Business Bookstore
Founded in 1998, the National Sports Marketing Network (NSMN) is the exclusive trade organization for the sports business industry in the United States.
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